Search Brand Inc Customer Case Study
Summary
Software Services SMB in Bangalore increased their online business for Liferay Services by 8% using additional inbound lead generation channels on the web and mobile.
Background
Founded in 1996, Nous Infosystems is the fastest growing software services SMB in Bangalore, Karnataka, India and has global footprint across USA, UK & the Middle East.
Nous decided to implement a strategic plan to grow additional revenue of 4 million USD by focusing on Technology & Domain based Centers of Excellence (CoEs) including Liferay Enterprise Portal solutions.
Challenge
The company wanted to leapfrog existing competitors for Liferay Services in search channels like Google, Bing, Yahoo and mobile search platforms and thus generate additional inbound prospect pipeline.
Another challenge faced by the company was to create a content rich platform for converting the prospects generated from a focused email campaign or a Google Adwords and LinkedIn DirectAds campaign. The company decided that using a normal landing page of Liferay services in the corporate website - www.nousinfosystems.com does not communicate the center of excellence positioning.
Campaign: Semantic Business Keyword Microsite and SearchBranding
We created a microsite based on semantic search keywords related to liferay services in a external domain - www.liferayservices.com.
Using our proprietary SearchBranding we identified relevant keyword based landing pages to maximise natural or organic traffic. The business keywords identified related to liferay services were liferay portal development services, liferay portlet development services and liferay customization services which had comparatively larger monthly search numbers.
Results:
Nous Infosystems occupies the search rank position of 5 for liferay services immediately following the pages belonging to Liferay.com domain. Liferay customization services landing page occupies search rank 2 after the Liferay.com domain.
Overall Nous Infosystems increased their business for liferay services and solutions by 8% using semantic microsite strategy and search branding.